The Plant Base is one of the Korean skincare brands that is persistently committed to using natural plants and certified organic ingredients without additives or chemicals. In 2005, the healthy beauty brand was launched and gained popularity with its 100% all-natural handmade soaps. Seeing high desire for gentle and safe products among the consumers, the brand extended creating natural, hypoallergenic, and high-performance skin care products under the motto of "natural cosmetics for family". The Plant Base products are vegan-friendly and cruelty-free.