As Benton puts the highest value on safe and skin-friendly products, Benton's products are widely inspired by naturally-driven ingredients such as aloe vera and green tea. The products of Benton are designed with one main goal in mind - "Restoring your skin to its original youthful condition" which also represents its brand name.

Benton takes its name from the movie 'The Curious Case of Benjamin Button', a fictional movie that time and aging go in reverse. The desire to turn back the time and rejuvenate soft and radiant skin, is what drives the products from Benton. Benton selects healthy ingredients from the development stage and uses natural preservatives, their products avoid harmful ingredients such as parabens, mineral oils, alcohols, benzophenones, and chemical preservatives.