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PURITO SEOUL is a Korean skincare brand committed to creating safe, effective, and eco-friendly products. The name “PURITO” comes from the concept of purifying skin while drawing from the symbolism of "soil" (土) to represent natural, grounded ingredients.

With a focus on restoring the skin’s natural balance, the Asian beauty company uses only the best non-toxic, cruelty-free, and EWG-certified ingredients. Their formulations prioritize natural extracts, ensuring products are gentle on the skin and suitable for sensitive skin types.

They offer a wide range of skincare solutions aimed at strengthening and repairing compromised skin barriers, improving hydration, and addressing various skin concerns like acne, dryness, and irritation.

In addition to its skin-loving ingredients, Purito Seoul is committed to sustainability, utilizing recycled packaging to reduce its environmental impact. This clean beauty brand is an excellent choice for those seeking effective skincare with an eco-conscious mindset.