Nature Republic is one of the top leading Korean natural cosmetics brands which offers high-quality beauty products made from natural ingredients. Launched in 2009 by Woon Ho Jung, who is also the founder of the famous "The Face Shop".

The K-beauty brand aims to bring the best of nature to its wide array of high-quality daily skincare and makeup products while providing reasonably-priced products. Thus, they have been a cult favorite from the beginning with its better value products made of botanical ingredients such as aloe vera, deep seawater, calendula, argan, baobab tree seed, shea butter, and ginseng.