House of Hur is a Korean beauty brand focused on creating makeup that enhances natural features through soft color and skin-friendly textures. The brand combines lightweight formulas with hydrating elements to support a fresh, balanced look without heaviness. Its products are designed for effortless application, making them suitable for both beginners and experienced users seeking a refined finish.

The collection includes both skincare and makeup, with each line developed to offer distinct textures and shades that suit a wide range of skin tones and daily routines. House of Hur places emphasis on comfort, blendability, and a natural appearance, allowing subtle color to complement individual style.

Co-created by Sunny Dahye, a Korean influencer raised in Bali, Indonesia, the brand reflects insights from both Korean and Southeast Asian beauty practices. Her background in the beauty industry has influenced the development of products that focus on ease of use and wearable results.

Among its popular best-selling items are the Weightless Sun Fluid sunscreen and the Moist Ampoule Blusher, both known for their lightweight textures and comfortable wear.