ELROEL is a Korean beauty brand founded by Yoo Yang-hee, a well-known first-generation Korean makeup artist with over 30 years of professional industry experience.

Drawing from her long career working with runway models, actresses, and bridal makeup, the brand reflects a philosophy centered on enhancing natural features through refined technique and balance.

The brand offers a carefully developed range of makeup and skincare, including cushion foundations, eye makeup, and daily-use formulas designed for comfortable wear and practical results. Each product focuses on texture, usability, and modern K-beauty aesthetics, while remaining suitable for various skin types and everyday routines.

All ELROEL products are manufactured in Korea, aligning with the brand’s commitment to consistent quality and thoughtful formulation.