Founded in Korea in 2010, Klairs (Dear Klairs) is a Korean skincare brand focused on simplicity, quality ingredients, and effective results, especially for sensitive and reactive skin. With a commitment to cruelty-free practices and eco-conscious packaging, the Asian beauty company formulates each product without harsh chemicals, artificial fragrances, or dyes.

The brand emphasizes hydration, soothing care, and barrier support using mild yet potent plant-based ingredients. Their products are suitable for a wide range of skin types, including dry, oily, and acne-prone complexions.

Bestsellers include the Supple Preparation Unscented Toner, known for balancing pH and deeply hydrating; the Freshly Juiced Vitamin C Serum, a lightweight brightening treatment that supports a more even tone; the Midnight Blue Calming Cream, designed to soothe irritation and redness; and the Rich Moist Soothing Cream, a nourishing moisturizer ideal for daily use.

Dear Klairs remains a favorite among those seeking clean, gentle formulations that prioritize skin health and comfort.