Fwee is a Korean cosmetics brand known for its playful aesthetic and innovative formulas that bring freshness to everyday makeup routines. With a strong focus on comfort and creativity, the brand designs multifunctional products that blend seamlessly into modern lifestyles—whether you're going for a barely-there look or a bold statement.

The Asian makeup brand emphasizes lightweight textures, vibrant shades, and skin-friendly ingredients to ensure that makeup feels as good as it looks. From soft, mousse-like lip tints to creamy cheek colors with a blurring effect, each formula is thoughtfully developed to ensure a smooth, comfortable finish that lasts.

Signature products such as the Lip & Cheek Blurry Pudding Pot, 3D Voluming Gloss, and Glowy Jello Pot offer buildable color and effortless application with a soft-focus finish, while maintaining comfort and durability throughout the day.

The brand appeals to those who enjoy exploring color and texture while prioritizing simplicity and performance. With sleek packaging and thoughtfully curated collections, Fwee continues to grow in popularity among beauty lovers in Korea and abroad. All Fwee products are made in Korea and are designed to suit a variety of skin tones and types

Fwee is also the sister company of the Korean skincare brand Numbuzin.