Founded in 2007, Petitfée is best known for its hydrogel technology, which is applied to most of its key products such as hydrogel eye patches, face masks and body patches. The hydrogel is water in jelly form that provides the skin with exceptional hydration and material has a pleasant texture that cling to the skin.

Petitfée is inspired by the French words "petit fée", which means "little fairy". The cosmetics brand aims to deliver pure and clean skin using powerful ingredients like pearl powder, colloidal gold, snail mucin, collagen, coenzyme Q10, ruby ​​powder, EGF (Epidermal Growth Factor), ginseng extract, green tea and bamboo.