Founded in 2007, Petitfée is best known for its hydrogel technology which is applied to most of its key products such as hydrogel eye patches, face masks, and body patches. The hydrogel is water in the form of a jelly that gives skin exceptional hydration and the patches have a pleasant texture and fit tightly to the skin.

Petitfée is inspired by the French words 'petit fée' which means 'tiny fairy'. They aim to deliver pure and clean skin as a fairy would feature. Petitfée's products are formulated with unique and natural ingredients, pearl powder, colloidal gold, snail mucin, collagen, coenzymes Q10, ruby ​​powder, EGF (epidermal growth factor), ginseng extract, green tea, and bamboo.