Klavuu is the first Korean cosmetic brand to focus on the power of natural pearl extracts for brightening, moisturizing and anti-aging benefits. Pearls contain antioxidants, amino acids and natural minerals that help to create a radiant, supple, youthful complexion with a luminous glow.

The beauty company is inspired by the Swedish words "Klar" and "Vuu", which means "clear" and "view". The natural beauty brand has developed their signature formulas using latest skincare trends and ingredients such as marine botanicals and fermented yeast.