Innisfree was launched in 2000 as Korea's first natural skin care brand made from natural ingredients from Jeju Island in South Korea.

This cosmetic brand focuses on developing healthy skin care and socially conscious products. They only use environmentally friendly containers and promote green charity campaigns.

Their products are formulated with an average of 70% natural ingredients with no harmful chemicals and preservatives. The market leader from K-Beauty has many cult favorite products such as the Volcanic Clay Mask and the Green Tea Seed Serum