Innisfree is launched in 2000 as Korea's first natural skin care brand made of natural ingredients from Jeju island, in Korea. This cosmetic brand focus on developing healthy skin care and socially conscious products. They use only eco-friendly containers and promote green charitable campaigns.

Innisfree products are formulated with an average of 70% of natural ingredients. only eco-friendly containers. The K-beauty leader has many cult-favorite products such as Innisfree masks, clay mask, Innisfree green tea seed serum. The products are free of harmful chemicals and preservatives.