Etude House is one of the most popular K-beauty companies that is known for its innovative and on-trend skincare and makeup products with cute packaging and reasonable prices.
Owned by a well-established South Korean beauty brand, Amore Pacific, the innovative company offers a wide range of products from extensive color palettes, face moisturizers, to body and hair-care products.
The brand name was inspired by the Polish composer Frederic Chopin and one of his best works, "Etudes". The beautiful music was influenced to the creation of the Korea's first-ever beauty store — where every person can enjoy experimenting with skincare and make-up products in fun and playful ways.
For extremely sensitive and damaged skin, the brand has developed the SoonJung skincare line, which is hypoallergenic and non-comedogenic. Made with gentle natural ingredients, all products are slightly acidic that helps restore skin's balance and enhance the protective barrier without having ingredients that cause irritation.