Etude House is one of the most popular Korean cosmetic brands known for its innovative and trendy skin care and makeup products with cute packaging and reasonable prices.

The trendy beauty brand, owned by established South Korean company Amore Pacific, offers a wide range of products from extensive color palettes, facial moisturizers to body and hair care products.

The brand name was inspired by the Polish composer Frederic Chopin and one of his best works, "Etudes". The beautiful music was influenced in the creation of Korea's first beauty store, where anyone can experiment with new beauty products in a fun and playful way.

The Soon Jung skin care line was specially developed for extremely sensitive and stressed skin that is hypoallergenic and non-comedogenic. All products are made with gentle natural ingredients and have a slightly acidic formula that will help restore balance to the skin and improve the protective barrier.