The SAEM was founded in 2010 by Hankook Cosmetics, one of the largest beauty companies in South Korea, with an emphasis on environmentally friendly skin care products.

The brand name stands for the Korean word "spring" or "fountain", which means an inexhaustible source of inspiration, ideas and wisdom for their natural beauty products.  

In 2013 the K-beauty brand took an innovative step under the new slogan “Global Eco” and gained worldwide recognition and trust. They armed themselves with high tech and went in search of beauty secrets and natural ingredients all over the world such as New Zealand, Iceland, Hawaii, Tahiti, France and Morocco.