Launched in 2010 by Hankook Cosmetics, one of the major beauty companies in Korea, the SAEM puts an emphasis on eco-friendly skincare products, The brand name stands for the Korean word “spring” or “fountain”, meaning a bottomless source of inspiration, ideas, and wisdom for their natural beauty products.

In 2013, the Korean cosmetic brand is taking a innovate move, under the new slogan “Global Eco”. They have armed with high technology and set out to find beauty secrets and natural ingredients around the world like New Zealand, Iceland, Hawaii, Tahiti, France, and Morocco and they have gained recognition and trust globally.